7 Habits of Highly Effective Search Marketers


While some of the skills needed to succeed as a modern marketer are evolving, keeping in mind these tried-and true habits will make you a highly effective search marketer. Being creative isn’t enough in the marketing field. There are many elements comprised of the effective marketers. One of these elements is Search Engine Optimization.


Here are 7 Habits of Highly Effective Search Marketers:

1. Be Proactive

From a marketing perspective, proactivity has become a central characteristic required for organizations to thrive in the evolving digital landscape. Marketers who are able to look ahead and make informed predictions about the future of the market and their investments will be best poised to stay ahead.

2. Begin With the End in Mind

Start by establishing your goal and aligning it to your organization’s overarching business objectives. Goals provide a framework to align your campaigns and measure performance so you can adjust overtime.

3. Put First Things First

While flexibility is needed in PPC management, there must also be a semblance of orderliness and structure. This is why campaign setup is key.

4. Think Win-Win

When developing your ads, always look to achieve a win-win situation: positive outcomes for both you and your audience. This means: meet the expectations of your audience by being visible when they search near a store location, by including sitelinks to assist navigation, by optimizing your inventory feed for accuracy, or by serving a responsive experience on a mobile device.

5. Seek First to Understand, Then to Be Understood

Now it’s time to get philosophical. Believe it or not, search marketing isn’t all about you, the advertiser; it’s actually mostly about the consumer. So, understanding your key audiences, how they search, their challenges, and desires, is an essential state of mind to consider.

6. Synergize

Is it possible to do the impossible math of 1+1=3 with your search marketing? If you begin to remove the walls around your search program to no longer view the activity in isolation, you can begin to see and derive cross-channel synergies to improve your marketing and garner more value.

7. Sharpen the Saw

Hone your practice and do not let your programs become stagnant. Test and learn and apply changes to improve your campaigns and program. As Covey described, it’s an “upward spiral” – you learn, commit, do. If you don’t commit to regularly monitoring and auditing your programs, you run the risk of not being able to scale and take advantage of your next big opportunity. You should be thinking: where would my next dollar be best spent? If more budget were available, could we quickly capitalize across our search program?

Original Source: searchenginewatch.com

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