Ideas That Come To Life
Creating The Initial Idea
We sit down in-person to find out exactly what your needs are. We never suggest a service unless we know it will be helpful for your business.
Proposed Plan of Action
Once we get the OK, we move full speed ahead and do whatever it takes for you to become successful and get the ROI you deserve. We promise to make you look good.
With weekly reporting, we will show you progress as it’s happening. This is real time success for your real time analytics.
The Toltec Approach to Success
Design is the first phase in Toltec’s approach to an effective and focused campaign. In this initial step, a plan is formed describing exactly what our goals are for your target market. These goals create a solid foundation for the program as a whole. Some elements of the design phase involve data, communication, touch patterns and plans for deployment.
The development stage incorporates all of the elements together, transforming design plans into data assets. The development process naturally lends itself to due diligence as we look for gaps in our process and thinking. We build content and all the modules necessary for deployment.
We begin to deploy the programmatic assets originally created during the design step once we have effectively developed those market goals.
We debrief you soon after we begin deployment and communicate with you concisely and frequently. Our company understands that the success of your business is critical to you and we will make every effort to initiate and nurture an open dialogue with your organization.
In the final phase, the program is distributed. That means what started in a region as a pilot program moves on and gets distributed nationally. Curiously enough, this phase requires as much attention as others in order to ensure success.
- The Honor CodeWe don’t lie, cheat, steal or tolerate those who do. That is taken from the US Military Academy at West Point. It’s called the Honor Code. We live it. Some folks are stunned at this approach. They aren’t used to it. In fact, they’ve either grown so accustomed to people who “massage” what they are saying, that they start to believe that’s an okay thing to do.No #$&!!*&%!We’ll tell you what is going on, and in the fast paced world of demand generation marketing, there’s no time for BS. There just isn’t. Ask us a question and we’ll tell you the answer. If there is no clear answer, and many times decisions can be subjective, we’ll tell you that too. Guess what? If we’re ever wrong, we’ll admit we’re wrong. We’ll tell you the truth as we see it and our collective egos aren’t tied to being right. It’s not a perfect world and we aren’t perfect and we don’t expect the world to be that way either. Sometimes people have failed to understand what it’s like to work with very honest people. Some people are downright shocked at our approach because it’s new to them. But this is the only way that we know how to operate. We don’t want to invent stories. If we are late or made a mistake, we’ll tell you. If the program isn’t getting the results we all need, then we’ll stop it and re-convene with you.Good To GreatOur belief system is tied to the book, “Good to Great” by Jim Collins. We are building a great company. We’ll have some tough discussions internally about direction, new technologies, how we spend our money, where we invest in the organization; all kinds of things. But in the end, we will work together to make our clients successful. Most importantly, we know your career is frequently tied to our results. We’re not going to let you down. Great results can make or break a career. We take that responsibility very seriously. We’re here to make you a hero. We get it.