Author Archives

  • Demand Gen for VARS

    Demand Generation for VARS,Resellers and Partners

    VAR Marketing, or in this case VAR Demand Generation is one of the more difficult areas of demand generation. This happens for several reasons and in this Blog I am going to tackle the issue from two distinct angles.   The first place I want to start is demand generation for the VAR itself. Resellers […]

  • We're An American Band

    We’re an American Band!

    Audiences loved them. The critics despised them. Early in their career in 1970 (the band was formed in 1969) after getting traction with their hit single, “I’m Your Captain”, the band took a $100,000 billboard out in the heart of Times Square in New york City to advertise and promote their album, “Closer to Home”. […]

  • Be a Legend in Your own time

    Be a Legend in Your Own TIme

    “This isn’t exactly what you had planned” The words of Carly Simon in her hit ” Legend in Your Own Time”. Her ode to a yet to be very famous Cat Stevens (now Yusuf Muhammad) her love of 1970-1. Carly actually wrote this song back then but released it in 1978. Our customers seek to […]

  • Roll Away The Dew

    “Roll Away the Dew” – Franklin’s Tower and Demand Generation

    It’s Friday, and we try to post some music in order to get everyone into the week-end mood. So here is the incredible Grateful Dead song “Franklin’s Tower”. What does this have to do with Demand Generation? Sit tight and follow the story of this song and the message….you’ll be surprised. So how many of […]