• Chess_Pieces_Digital

    General George Patton and Demand Generation

    “A good plan, violently executed now, is better than a perfect plan next week.” Over the Christmas-NYE holidays, I had lunch with one of the top experts in demand generation in the technology business. We did a great job of staying off business the entire lunch as I have known her for almost 3 decades […]

  • Marketing

    Demand Generation 101

      Demand Generation   With the market flooded with a huge array of products and services and with the influx of new technology coupled with extensive use of social media, the challenge for marketing and sales – in fact, for businesses in general, is how to attract new customers and maintain existing customers; both necessities […]

  • Mirage 2000 Marketing Interceptor Points

    Demand Generation 2016 – A Tale of Sales and Marketing Intercept Points

    A Tale of Sales and Marketing Intercept Points Back in the 1990’s I went to work at EMC Corporation. One of the first slides presented to my new hire class was the classic tech “Spider Cloud” graphics that were the rage at the time. In the middle was a large EMC Symmetrix, an enterprise storage […]

  • MDF for Net - Toltec Global Services

    MDF for Net New Account Demand Generation – Getting Your Unfair Share

    MDF is the one that is least utilized. This can happen because it requires tight coordination with the Partner Sales representative, Field Marketing Representative and a plan that must include expected outcomes not just in terms of marketing yields (milestone events at points in time) but in terms of prospective and real dollars. This presents […]

  • Marketing intelligence from Toltec Global Services

    The Late Great Planet Sales?

    The premise of this blog/post is to point out that if one reads all the current trends in marketing/demand generation, one might assume that marketing can answer all the age old sales challenges – finding the right prospects; targeting them; even predicting who they are; and selling them….. Why am I writing this? Because like […]

  • Got Content

    The Dos and Don’ts of Content Marketing

    The secret is out. One of the hottest buzzwords in the last three years is content. Everyone wants content and everyone is producing it.  According to BBC News, “2.5 exabytes – that’s 2.5 billion gigabytes (GB) – of data was generated every day in 2012.” This was only in the year 2012. Projections appear to exponentially grow […]

  • eTrigue Video Feature

    It is not everyday that Toltec Global Services is featured in an awesome video. However, today is one of those days! A few months ago and filmed a video customer perspective discussing why eTrigue’s Demand Center is completely unique and easy to use. Watch it out below.