• Carefree-Highway

    Carefree Highway?

    Gordon Lightfoot’s beautiful song that memorializes Route 74 that runs from Cave Creek, AZ to Wickenburg, AZ. For those of us who remember it as a small two-lane highway through the Northern Sonoran Desert, passing Lake Pleasant, it harkens us to simpler times and days of yore. The past decade has been one of huge […]

  • Demand Gen for VARS

    Demand Generation for VARS,Resellers and Partners

    VAR Marketing, or in this case VAR Demand Generation is one of the more difficult areas of demand generation. This happens for several reasons and in this Blog I am going to tackle the issue from two distinct angles.   The first place I want to start is demand generation for the VAR itself. Resellers […]

  • We're An American Band

    We’re an American Band!

    Audiences loved them. The critics despised them. Early in their career in 1970 (the band was formed in 1969) after getting traction with their hit single, “I’m Your Captain”, the band took a $100,000 billboard out in the heart of Times Square in New york City to advertise and promote their album, “Closer to Home”. […]

  • Be a Legend in Your own time

    Be a Legend in Your Own TIme

    “This isn’t exactly what you had planned” The words of Carly Simon in her hit ” Legend in Your Own Time”. Her ode to a yet to be very famous Cat Stevens (now Yusuf Muhammad) her love of 1970-1. Carly actually wrote this song back then but released it in 1978. Our customers seek to […]

  • Roll Away The Dew

    “Roll Away the Dew” – Franklin’s Tower and Demand Generation

    It’s Friday, and we try to post some music in order to get everyone into the week-end mood. So here is the incredible Grateful Dead song “Franklin’s Tower”. What does this have to do with Demand Generation? Sit tight and follow the story of this song and the message….you’ll be surprised. So how many of […]

  • Exponential Function

    Remember the Exponential Function? Y = e^x ? Learn to love it and let it go where it wants to go…..to infinity!

    The exponential function. Loved by marketing, sales, scientists, engineers and others. Why? Because the exponential function displays so many natural events. It never stops increasing. Does it describe a product, service or industry lifecycle? No. Does it describe the history of Apex predators on planet earth? No. What it does do is capture the snapshot […]

  • Demand Gen Success

    Demand Generation Success…What Does it Really Look Like?

    Over the years I’ve run thousands of programs that have been the offshoot of hundreds of campaigns. Most, were declared very successful. But success has changed over the past 10 years. Why is that? We can look at different epochs in communication as the reason for this change. When I was growing up in the […]