Toltec Road

Primary Category Name for Blogs from Toltec Global Services

  • Free_Trial_Offer

    The Benefits of Offering a Free Demo, Trial, Tool, App, etc

    THE BENEFITS OF OFFERING A FREE DEMO, TRIAL, TOOL, APP, ETC Whether you’ve been in business for years or you’re just launching a new website, sending samples of your products/services can grab the attention of buyers. You might be a little reluctant to give away free samples or demonstrations of your products and services. After […]

  • Chess_Pieces_Digital

    General George Patton and Demand Generation

    “A good plan, violently executed now, is better than a perfect plan next week.” Over the Christmas-NYE holidays, I had lunch with one of the top experts in demand generation in the technology business. We did a great job of staying off business the entire lunch as I have known her for almost 3 decades […]

  • MDF for Net - Toltec Global Services

    MDF for Net New Account Demand Generation – Getting Your Unfair Share

    MDF is the one that is least utilized. This can happen because it requires tight coordination with the Partner Sales representative, Field Marketing Representative and a plan that must include expected outcomes not just in terms of marketing yields (milestone events at points in time) but in terms of prospective and real dollars. This presents […]

  • Got Content

    The Dos and Don’ts of Content Marketing

    The secret is out. One of the hottest buzzwords in the last three years is content. Everyone wants content and everyone is producing it.  According to BBC News, “2.5 exabytes – that’s 2.5 billion gigabytes (GB) – of data was generated every day in 2012.” This was only in the year 2012. Projections appear to exponentially grow […]

  • eTrigue Video Feature

    It is not everyday that Toltec Global Services is featured in an awesome video. However, today is one of those days! A few months ago and filmed a video customer perspective discussing why eTrigue’s Demand Center is completely unique and easy to use. Watch it out below.

  • Popular By Design

    Popular By Design: Why Art Makes Data Sexy

    Numbers. Symbolism. Leads. Color. Data. Motion. ROI. These are all terms thrown around to show the importance of something. Data gives value. Art gives significance. Art and science are clearly needed to create long lasting design that not only implies action, but provokes long-lasting change. Like good design, everything in marketing should have value and […]