Toltec Road

Primary Category Name for Blogs from Toltec Global Services

  • Toltec

    Demand Generation – UNPLUGGED

    I finally caught up with KISS without their make-up and playing unplugged in March of 1996 on MTV. I had never liked their music and never been thrilled with their make-up and their act. That night I finally joined the KISS Army as their fans are called. They were actually very talented and sounded great. […]

  • Demand Gen Love Train

    The Demand Generation Love Train

    This week was revolutionary for Toltec Global Services. We went on-site for a week and used our “creative” side with a client. We put them through a very tough week. It was hard on us too. We have moved heavily into the area of content, and with that video production. One of the most fascinating […]

  • Gorilla

    Big Boss Man

    I’ll never forget the imagery. Dick Egan, founder of EMC and Chairman of the Board, exiting a helicopter at the Hopkinton EMC HQ in 1995. There he was. Tall, tough looking, even in his suit, and completely ignoring anyone he didn’t know. Cigarette in hand; still the tough Marine that survived the Choisin Reservoir battle […]

  • Compass)

    Finding My Way

    In the summer of 1983 I was chosen to lead a squad of soldiers through a night navigation on foot. Sounds simple doesn’t it? Remember, there was no GPS. navigation yet and this was done using compass, azimuths and other methods of rote memorization. We had trained for weeks on navigation and successfully completed daytime […]

  • Changes


    I remember being a young 13 year old and hearing this song on the radio on WMMR in Philadelphia. I was stunned that this was considered a rock and roll song, and even more shocked that this was David Bowie of “Ziggy Stardust” fame as the writer and singer. Through my life I’ve always returned […]

  • Beatles

    The Beatles and the Demand Generation Magical Mystery Tour

    Demand Generation is a magical mystery tour. It has to be. It is part art part science. Get one part right, you fail. Get both parts right and you succeed. You succeed but most importantly your company succeeds. The success of demand generation is the most important part of growing a company’s revenues and net […]

  • Carefree-Highway

    Carefree Highway?

    Gordon Lightfoot’s beautiful song that memorializes Route 74 that runs from Cave Creek, AZ to Wickenburg, AZ. For those of us who remember it as a small two-lane highway through the Northern Sonoran Desert, passing Lake Pleasant, it harkens us to simpler times and days of yore. The past decade has been one of huge […]

  • Demand Gen for VARS

    Demand Generation for VARS,Resellers and Partners

    VAR Marketing, or in this case VAR Demand Generation is one of the more difficult areas of demand generation. This happens for several reasons and in this Blog I am going to tackle the issue from two distinct angles.   The first place I want to start is demand generation for the VAR itself. Resellers […]

  • We're An American Band

    We’re an American Band!

    Audiences loved them. The critics despised them. Early in their career in 1970 (the band was formed in 1969) after getting traction with their hit single, “I’m Your Captain”, the band took a $100,000 billboard out in the heart of Times Square in New york City to advertise and promote their album, “Closer to Home”. […]

  • Be a Legend in Your own time

    Be a Legend in Your Own TIme

    “This isn’t exactly what you had planned” The words of Carly Simon in her hit ” Legend in Your Own Time”. Her ode to a yet to be very famous Cat Stevens (now Yusuf Muhammad) her love of 1970-1. Carly actually wrote this song back then but released it in 1978. Our customers seek to […]